I am a multi-disciplinary marketing entrepreneur who established Phoenix Aficionado in 2012 and relaunched in 2017. My company is a full-service target marketing agency that M/WBE businesses use to reach their niche. This means that managers can be equipped with a target marketing strategy to improve personalization and customer acquisition cost.
Get ready to identify your niche within your niche.
I am a multi-disciplinary marketer who established Phoenix Aficionado in 2012 and relaunched as LisaMarieJackson.com in 2017. My company is a target marketing consultancy that M/WBE businesses use to reach their niche. This means that managers can be equipped with a target marketing strategy to improve personalization and customer acquisition cost.
Unlike other similar companies, I immerse myself in the competitive landscape of an organization to evaluate segment opportunities and prioritize which customer targets will be most valuable. This means that, on average 90% of my clients have yielded higher results for a lower cost because they know more about their customer.
So, are you ready to make better use of your ad dollars on your ideal customer?
Phoenix Aficionado
Phoenix Aficionado is more than a target marketing consultancy, it is a labor of love created to help minority & women owned businesses elevate their offering by delivering dynamic digital experiences.
Target Marketing Services
From digital strategy to eye-catching content planning to business coaching, I bring every aspect of the target marketing process under one roof so that my clients benefit from a single, integrated approach.
News and Updates
I am a Black & Bi businesswoman who uses the power of data to develop plans that are effective, inclusive, representative of diversity, and scalable. What's Niche? is a blog that provides targeting tips, plus a glimpse into my travel journey.
About
After holding goal-oriented jobs in market research, sales, customer service, finance and accounting, I decided to become a consultant I had created so much for larger corporations, I thought why not support small business too?
Lisa was a great use of time & money for our marketing needs. We were at a cross roads and she took the time to learn the industry and about our work flow to understand how to approach what next steps we needed to take.
— Social Media and Marketing Manager, JBCStyle
Testimonials
Here are testimonials from clients and colleagues I have had the opportunity to work with the past six years.