I am a multi-disciplinary marketing entrepreneur who established Phoenix Aficionado in 2012 and relaunched in 2017. My company is a full-service target marketing agency that M/WBE businesses use to reach their niche. This means that managers can be equipped with a target marketing strategy to improve personalization and customer acquisition cost.
Target Marketing Services
Target marketing services starting at $100/hour.
DIGITAL STRATEGY
Variable hourly rate — Each project begins with a comprehensive immersion into your brand and industry. I learn about your brand's competitive landscape and target audience to develop a digital strategy that creates maximum impact.
MARKET RESEARCH
Variable hourly rate — It's critical to assess the competition and create your customer profile to develop an effective brand position. I use the latest market research tools to develop brand strategies and messaging to distinguish you from your competitors.
CONTENT
Variable hourly rate — Content is key to elevating and marketing your brand. I administer content strategy development and planning to help establish a sustainable framework for branded articles, strategic social media posts, and custom videos.
Variable hourly rate — Email marketing continues to prove it's value when part of a comprehensive marketing plan. From lead generation newsletters to automated campaigns to grow the profitability your list - Phoenix Aficionado email marketing services create tangible results.
SOCIAL MEDIA
Variable hourly rate — I bring the latest social media trends and multi-cultural marketing strategies to give your social media a competitive advantage. I use a strategic mix of organic and paid tactics. Cultivating strong social media identities that build long-term results while addressing your immediate goals is my goal.
DIGITAL ADVERTISING
Variable hourly rate + a minimum media spend of $1,500 per month — In today's digital age, paid media drives guaranteed results. I combine visually captivating creative, original narratives, and enticing call-to-actions to drive awareness and conversion outcomes.
MARKETING PLAN SERVICES
Variable hourly rate — Every successful business has a strategic marketing plan. Most businesses require a quarterly review for minor adjustments and a major review once a year. I audit or develop your plan to ensure you are using the right mix of content, email, social media, digital advertising, and other components to reach your target audience effectively and regularly. Having a consistently updated marketing plan improves business intelligence, positioning within the market, and digital ROI.
BUSINESS PLAN CONSULTING
Variable hourly rate — Every business needs a plan. I work closely with you to understand your goals and vision, administer market research, and develop your business plan. During the business planning process, I will help you refine your business model and value proposition, identify your most profitable customers, fine-tune your marketing plan, and improve your performance projections.
BUSINESS COACHING
Variable hourly rate — Let's admit it, us business owners rock! However, what works for large corporations does not translate for small businesses where you’re working on a lean budget, have limited resources, and everybody has to wear multiple hats. Therefore, I also customize on-site one-on-one coaching sessions for start-ups to established small businesses with annual revenue under $500,000. At the end of each coaching session, I provide a project brief and practical templates to help create action-oriented movement within your business.